首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging u...
The Smell of Money For many years large supermarkets have been encouraging u...
admin
2020-12-24
76
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stories. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay's Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems.It must be identified and chemically analyzed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger's (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O'Rordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain" It is certainly true that most people find certain smells incredibly strong,stringing memones and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon that marketing consultants have long recognized, but until recently have been unable to harness. "We've made great progress but the technology of our production is still in its infancy,"says O'Riordan, "who knows where it will take us."
Researchers think()
选项
A.artificial smells help to improve people's memory.
B.the technology to produce artificial smells is in the early stage.
C.artificial smells are harmful.
D.the production of artificial smells is profitably.
答案
B
解析
细节题。题干:研究者们认为____。文章最后一句话是研究者的想法,意为“我们已经取得进步,但是香气制造技术仍处在初级阶段”,故此题选B。
转载请注明原文地址:https://ti.zuoweng.com/ti/0ApQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
男孩,4岁。精神不振、低热、消瘦3个月,排尿正常。查体:发现右上腹包块,表面光滑
《个人贷款管理暂行办法》规定,对于借款人无法事前确定具体交易对象,且金额不超过(
( )就是从系统的观点出发,横观项目所涉及的各个方面,纵观项目建设的发展过程,将
项目盈亏平衡分析中,若其它条件不变,可以降低盈亏平衡点产量的有()。
疱疹样口炎的特征是()
患者,男,30岁。左季肋部撞伤6小时,持续性腹痛。B超见腹内有少量积液,腹穿抽到
一质量为m的球体,在距地面高度为H处自由下落,球落至地面时的速度只与m,H和重力
检测系统X和检测系统Y尽管依据的原理不同,但都能检测出所有的产品缺陷,而它们也都会错误地淘汰3%无瑕疵产品。由于错误淘汰的成本很高,所以通过同时安装两套系...
在护理过程中应特别注意观察是否发生中枢性高热的是()。A.颈段脊髓损伤患者B.胸段脊髓损伤患者C.腰段脊髓损伤患者D.脊髓圆锥损伤患者E.马尾损
新大环内酯类抗生素的药理学特征有A.抗菌谱扩大B.组织、细胞内药物浓度高C.抗菌活性增强D.对酸稳定,口服吸收好E.对红霉素耐药菌有效