首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Supermarket You may have wondered why the supermarkets are all the same...
The Supermarket You may have wondered why the supermarkets are all the same...
admin
2020-12-24
45
问题
The Supermarket
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good flesh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time": the length of time people spend in a store.
Traditionally retailers measure "football" as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people's phones at Gunwharf Quays, a large retailer centre in Portsmouth--not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1 minute, sales rose 1.3%.
Such techniques are increasingly popular because of a deepehing understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
The author argues that shoppers()
选项
A.exert more influence on stores than they imagine.
B.are more likely to make rational choices than they know.
C.have more control over what they buy than they assume.
D.tend to make more emotional decisions than they think.
答案
D
解析
细节题。句意:作者认为购物者____。这个题题干不好定位,所以改为定位四个选项。四个选项可以定位到最后一段,意为“这样的技术越来越受欢迎因为这加深了对顾客如何作决定的理解。人们告诉市场研究者说,他们对买什么做出了理智的决定,包括 考虑价格、货品以及方便性等。但是,包括情感和记忆的潜意识同样也会影响人们的选择”。由此可见,作者认为人们在购物时比他们想象的要感性得多,故答案为D。
转载请注明原文地址:https://ti.zuoweng.com/ti/FGdQKKKQ
相关试题推荐
HowtoBeaSuccessfulBusinessperson Haveyoueverwonderedwhysomepeopl...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
随机试题
胎儿出生时体内储备的铁一般可满足婴儿出生后( )。 A、1~2个月 B、4
再出血是蛛网膜下腔出血的急性并发症,其常见的再出血时间是发病后 A.3~7天
商业银行在使用内部评级法计量信用风险监管资本时,(??)不属于合格信用缓释工具。
女职工的生育产假不得少于()天。 A.60 B.90 C.1
某高级法院副院长出版了一本刑法学教科书,对刑法的若干问题作了阐释。这种解释属于( )。A.立法解释B.司法解释C.学理解释D.刑法解释
男性,62岁,近3个月逐渐出现上腹部不适,进食后饱胀,嗳气,纤维胃镜发现大弯侧胃壁上1cm大小块状肿物,与周围组织界限不清,病理回报恶性。 该疾病治疗最...
关于药品说明书规定的说法,错误的是()。A.非处方药应列出主要辅料名称B.注射剂应列出全部辅料名称C.化学药列出全部活性成分D.中成药组方中应列出全部中药
根据《中华人民共和国药品管理法》,下列药品监督管理部门的做法中,不符合规定的是A.对药品生产企业进行认证后的跟踪检查B.对被检查人的技术秘密适当保密C.根据
在国际上,按照实现时间对理财目标进行分类,可以分为()。A:短期目标B:近期目标C:远期目标D:中期目标E:长期目标
某地劳动力市场原来处于均衡状态,市场工资率为20元/小时,但由于外商投资建厂,导致当地的劳动力需求出现了较大规模的增长,而本地劳动力供给短期内保持不变.则...