首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Supermarket You may have wondered why the supermarkets are all the same...
The Supermarket You may have wondered why the supermarkets are all the same...
admin
2020-12-24
30
问题
The Supermarket
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good flesh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time": the length of time people spend in a store.
Traditionally retailers measure "football" as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people's phones at Gunwharf Quays, a large retailer centre in Portsmouth--not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1 minute, sales rose 1.3%.
Such techniques are increasingly popular because of a deepehing understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
Putting fruit-and-vegetable section near the entrance takes advantage of shoppers'()
选项
A.common sense.
B.shopping habits.
C.shopping psychology.
D.concerns with time.
答案
C
解析
细节题。句意:把水果和蔬菜放在靠近入口的地方是利用了顾客的____。由food 和fruit可以定位到第三段最后一句,意为“原来挑选食物是购物开始的方式,这让人们 后来买些不太健康的东西的负罪感也会少一点”。由此可知,这是利用了消费者的购物心 理。故答案为C“购物心理”。
转载请注明原文地址:https://ti.zuoweng.com/ti/JGdQKKKQ
相关试题推荐
HowtoBeaSuccessfulBusinessperson Haveyoueverwonderedwhysomepeopl...
HowtoBeaSuccessfulBusinessperson Haveyoueverwonderedwhysomepeopl...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
随机试题
《环境影响评价技术导则地面水环境》划分的污染物类型包括( ).[2011年真题
根据《标准施工招标文件》的相关规定,在履行合同过程中发生争议,采用争议评审方式的
综合布线连接方式的允许极限长度为()。
公司在发行不动产抵押公司债券时通常用作抵押的是( ) Ⅰ、有价证券 Ⅱ、艺
血吸虫病传播必须具备三个条件:一是含有虫卵的粪便入水,二是有钉螺存在,三是
有关缬沙坦的叙述不正确的是A:为血管紧张素Ⅱ受体拮抗药B:能减轻心肌肥厚C:临床用作降压药D:不属于β受体阻断药E:为血管紧张素转化酶抑制药
房屋建筑和市政基础设施工程的施工单项合同估算价在()万元人民币以上,或者项目总投资在3000万元人民币以上的,必须进行招标。A、50B、100C、200D
如果某城市清洁工的小时工资率为15元,清洁工的劳动力总供给时间为1000小时,当小时工资率提高到20元之后,该市清洁工的劳动力总供给时间上升到1500小时...
银行最常见的个人贷款营销渠道不包括()。A.合作单位营销B.网点机构营销C.网上银行营销D.银行柜台营销
我国纳税人依法享有纳税人权利,下列属于纳税人权利的有( )。A、依法申请减免税权B、控告税务人员的违法违纪行为C、对税务机关作出的决定享有申辩权D、