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  3. 共用题干 Price PlanningA price represents the value of goods or service for both...

共用题干 Price PlanningA price represents the value of goods or service for both...

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问题 共用题干
Price Planning

A price represents the value of goods or service for both the seller and the buyer. Price planning is the
systematic decision made by an organization after regarding all aspects of pricing.
The value of goods or service can involve both tangible and intangible marketing factors.An example of
a tangible marketing factor is the cost savings_(46).An example of an intangible marketin
factor is a consumer's pride in the ownership of a Lamborghini rather than another brand of automobile.To
make a deal,both the buyer and seller must feel that the price of goods or service provides an equitable
value.To the buyer,the payment of a price reduces purchasing power_________(47).To the seller,
receipt of a price is a source of revenue and an important determinant of sales and profit levels.
Many words are substitutes for the term price:admission fee,membership fee,rate,tuition,service charge,
donation,rent,salary,interest,retainer,and assessment.No matter what it is called,________(48):mone-
tary and non-monetary charges,discounts,handling and shipping fees,credit charges and other forms of inter-
est,and late-payment penalties. A non-price exchange would be selling a new iron for 10 books of trading
stamps or an airline offering tickets as payment for advertising space and time.Monetary and non-monetary ex-
change may be combined.This is common with automobiles,________(49).This combination allows a re-
duction in the monetary price.
From a broader perspective,price is the mechanism for allocating goods and services among potential
purchasers and for ensuring competition among sellers in an open market economy.If there is an excess of de-
mand over supply,prices are usually bid up by consumers.If there is an excess of supply over demand,
_________ (50).
选项 _________(48)
A:a price contains all the connotation of other terms of purchase
B:obtained by the purchase of a new bottling machine by a soda manufacturer
C:where the consumer gives the seller money plus a trade-in
D:available for other items
E:prices are usually reduced by sellers
F: price means what one pays for what he wants
答案A
解析这个由obtained起始的过去分词短语是定语，说明cost savings是如何获得的。
available for other items这个形容词短语修饰前面的名词purchasing power。
这里需填人的是句子的主句。空后列举的内容是对选项A中other terms of purchase的 说明，两者照应得很好。
这里填人的where从句是定语从句，它的先行词是automobiles，意思是“汽车买卖”。
这句的结构和前一句完全一样，讲的是买卖中供过于求的情况。
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