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  3. Purchase over the Internet In 1998, consumers could purchase virtually anyth...

Purchase over the Internet In 1998, consumers could purchase virtually anyth...

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问题 Purchase over the Internet
In 1998, consumers could purchase virtually anything over the Internet. Books, compact discs,and even stocks were available from World Wide Web sites that seemed to spring up almost daily. Afew years earlier, some people had predicted that consumers accustomed to shopping in stores would be reluctant to buy things that they could not see or touch in person. For a growing number of time-starved consumers, however, shopping from their home computer was proved to be a convenient alternative to driving to the store.
A research estimated that in 1998 US consumers would purchase $ 7.3 billion of goods over the Internet, double the 1997 total. Finding a bargain was getting easier owing to the rise of online auctions and Web sites that did comparison shopping on the Internet for the best deal.
For all the consumer interest, retailing in cyberspace was still a largely unprofitable business,however. Internet pioneer Amazon, com, which began selling books in 1995 and later branched into recorded music and videos, posted revenue of $ 153.7 million in the third quarter, up from $37.9million in the same period of 1997. Overall, however, the company's loss widened to $45.2 million from $ 9.6 million, and analysis did not expect the company to turn a profit until 2001. Despite the great loss, Amazon. com had a stock market value of many billions, reflecting investors' optimism about the future of the industry.
Internet retailing appealed to investors because it provided an efficient means for reaching millions of consumers without having the cost of operating conventional stores with their armies of salespeople. Selling online carried its own risks, however. With so many companies competing for consumers' attention, price competition was intense and profit margins thin or nonexistent. One video retailer sold the hit movie Titanic for $ 9.99, undercutting (削价) the $19.99 suggested retail price and losing about $ 6 on each copy sold. With Interact retailing still in its initial stage, companies seemed willing to absorb such losses in an attempt to establish a dominant market position.
Investors are interested in Internet retailing because（）
选项 A.selling online involves little risk.
B.Interact retailing is in its initial stage.
C.it can easily reach millions of consumers.
D.they can make huge profits from it.
答案C
解析细节题。题干：投资者对网络零售感兴趣是因为____。利用题干关键词investor 和Internet retailing可以定位到文章最后一段第一句，意为“网络零售吸引投资商是原因它提供了有效的方式去接触数百万的消费者而且不用花费经营传统店面以及店面人员的成本”，故答案为C。
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