首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
Passage 1 In his book The Tipping Point,Malcolm Gladwell argues that"social...A
Passage 1 In his book The Tipping Point,Malcolm Gladwell argues that"social...A
admin
2020-12-24
40
问题
Passage 1
In his book The Tipping Point,Malcolm Gladwell argues that"social epidemics"are driven in?large part by the actions of a tiny minority of special individuals,often called influentials,who are?unusually informed,persuasive,or well-connected.The idea is intuitively compelling,but it doesn′t?explain how ideas actually spread.
The supposed importance of influentials derives from a plausible-sounding but largely untested?theory called the"two-step flow of communication":Information flows from the media to the?influentials and from them to everyone else.Marketers have embraced the two-step flow because it?suggests that if they can just find and influence the influentials,those selected people will do most of?the work for them.The theory also seems to explain the sudden and unexpected popularity of certain?looks,brands,or neighborhoods.In many such cases,a cursory search for causes finds that some?small group of people was wearing,promoting,or developing whatever it is before anyone else paid?attention.Anecdotal evidence of this kind fits nicely with the idea that only certain special people?can drive trends.
In their recent work,however,some researchers have come up with the finding that influentials?have far less impact on social epidemics than is generally supposed.In fact,they don′t seem to be?required of all.
The researchers′argument stems from a simple observation about social influence:With the?exception of a few celebrities like Oprah Winfrey--whose outsize presence is primarily a function of?media,not interpersonal,influence--even the most influential members of a population simply don′t?interact with that many others.Yet it is precisely these non-celebrity influentials who,according to?the two-step-flow theory,are supposed to drive social epidemics,by influencing their friends and?colleagues directly.For a social epidemic to occur,however,each person so affected must then?influence his or her own acquaintances,who must in turn influence theirs,and so on;and just how?many others pay attention to each of these people has little to do with the initial influential.If people?in the network just two degrees removed from the initial influential prove resistant,for example,the?cascade of change won′t propagate very far or affect many people.
Building on the basic truth about interpersonal influence,the researchers studied the dynamics?of social influence by conducting thousands of computer simulations of populations,manipulating a?number of variables relating to people′s ability to influence others and their tendency to be?influenced.They found that the principal requirement for what is called"global cascades"—the?widespread propagation of influence through networks--is the presence not of a few influentials but,rather,of a critical mass of easily influenced people.
By citing the book The Tipping Point,the author intends to__________.查看材料
选项
A.analyze the consequences of social epidemics
B.discuss influentials'function in spreading ideas
C.exemplify people's intuitive response to social epidemics
D.describe the essential characteristics ofinfluentials
答案
B
解析
推断题。根据题干关键词定位到第一段。The Tipping Point这本书认为社会流行潮是由少数有影响力人士引起的,然而作者认为这种观点并不能令人信服,进而引出下文的讨论:社会流行潮是如何传播的,有影响力人士在其中起了什么作用。因此B项“探讨有影响力人士在传播观点中的作用”为正确答案。A项,原文提到的是起因;C项和D项原文并没有提到。
转载请注明原文地址:https://ti.zuoweng.com/ti/63T8KKKQ
相关试题推荐
Passage2 Americanstodaydon′tplaceaveryhighvalueonintellect.Ourhe...
Passage2 Americanstodaydon′tplaceaveryhighvalueonintellect.Ourhe...
Passage2 Americanstodaydon′tplaceaveryhighvalueonintellect.Ourhe...
Passage2 Americansdon’tliketolosewars.Ofcourse,alotdependsonhowy...
Passage2 Americansdon’tliketolosewars.Ofcourse,alotdependsonhowy...
Passage2 Americansdon’tliketolosewars.Ofcourse,alotdependsonhowy...
Passage2 Ofallthecomponentsofagoodnight′ssleep,dreamsseemtobe...
Passage2 Ofallthecomponentsofagoodnight′ssleep,dreamsseemtobe...
Passage2 ForcenturiesinSpainandLatinAmerica,headinghomeforluncha...
Passage2 ForcenturiesinSpainandLatinAmerica,headinghomeforluncha...
随机试题
早期容易引起急性肺水肿的心脏病是 A、二尖瓣狭窄 B、动脉导管未闭
关于肠病性肢端皮炎描述正确的是 A.该病是一种常染色体显性遗传性病 B.早期
在付费知识的市场宣传重点中,最吸引人的莫过于能有效地利用碎片时间,如在等公共汽车
下列关于研究与开发战略说法错误的是( )。
肛门坐浴不正确的是
“许可的业务范围”指的是《有效银行监管的核心原则》中的()。A.原则4B.原则5C.原则6D.原则7
游客在我国境内旅游期间丢失行李,差错一般出在()。A.交通运输部门B.旅行社导游人员C.饭店行李部门D.旅行社行李员E.游客本人
《登金陵凤凰台》一诗中的名句是“凤凰台上凤凰游,凤去台空江自流”,
中国由旧民主主义革命向新民主主义革命的转变和由新民主主义革命向社会主义革命的转变的共同之处是()。A.革命的领导力量都发生了转变B.革命的主要对象都发生了
下列关于出卖人的主要义务的说法中,正确的是()。A:保证标的物的交付品质B:支付价款C:接收并检验标的物D:交付标的物但不需要转让标的物所有权