2. 金融经济
  3. Questions 59~63 refer to the following information. BRAND MANAGER COMPANY B...

Questions 59~63 refer to the following information. BRAND MANAGER COMPANY B...

admin2020-12-24  26
问题 Questions 59~63 refer to the following information.
BRAND MANAGER
COMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants.
RESPONSIBILITES: The brand manager's priority is to handle the heightening of product
recognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products.
Specific responsibilities include the following:
（1） Generate marketing plans and lead the development of new products.
（2） Increase public awareness of and demand for Juneco's products.
（3） Identify and evaluate market requirements and opportunities.
（4） Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals.

PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications:
（1） 3~5 years' experience as brand manager in retail marketing；
（2） strong experience in analyzing current markets；
（3） outstanding verbal and written communication skills；
EDUCATIONAL BACKGROUND: An MA degree in Marketing is required； an MBA is a significant plus.
Upon receipt of application, confirmation letters will be sent to applicants via email.
Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer.

What is NOT a stated job responsibility?
选项 A. Creating marketing plans.
B. Evaluating market opportunities.
C. Increasing product recognition domestically.
D. Working with sales representatives.
答案C
解析
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