2. 职称考试
  3. Starbucks in France A form of alien civilization has finally landed in Pari...

Starbucks in France A form of alien civilization has finally landed in Pari...

admin2020-12-24  39
问题 Starbucks in France
A form of alien civilization has finally landed in Paris--unfamiliar green and black signs have appeared on the Avenue de L'Opera. (巴士底歌剧院大街)
It is the first Starbucks cafe to boldly go where no Starbucks has gone before, onto potentially hostile French territory. Its advertising posters on the Champs Elysee (香榭丽舍大道) announce "Starbucks--a passion pour le café". (浓情咖啡)
But is the company aware of the risk it is taking by challenging the very birthplace of cafe society?
"I think every time we come into a new market we do it with a great sense of respect, a great deal of interest in how that cafe society has developed over time. Bill O'Shea of Starbucks says.
"We recognize there is a huge history here of care society and we have every confidence we can enjoy, augment and join in that passion."
And he may be right. Despite some sniffiness in the French press, some younger French are expressing their excitement that they will finally be able to visit the kind of cafe they love to watch on the U.S. TV series Friends. In fact, for some, it is an exotic rarity, far more exciting than the average French cafe.
Melissa, aged 18, says she can hardly wait: "1 love Starbucks caramel (焦糖) coffee -- it's very cool and 1 like the concept that they're opening in Paris. I think Starbucks will be OK for French people."
An American tourist is equally excited when she spots the sign -- this could be just the thing to help her get over the occasional twinge of homesickness.
"I love the French cafes, but Starbucks is so popular in the States and it's become part of American culture and now it's come to France, and that's OK. " she said.
But that is the problem for many French, who do not want France to be lust like the rest of the world: with standardized disposal cups of coffee -- identical in 7000 branches around the world -- even if they are termed handcrafted beverages.
At the traditional cafes, customers worry that the big U.S. coffee house chains could drive out small, family-owned cafes.
Others here think they could come round to the idea of Starbucks, though for them it would never replace the comer cafe or the typical Parisian petit noir coffee.
The French media showed negative attitudes towards Starbucks because they want to protect the local cafes in France.（）
选项 A.Right
B.Wrong
C.Not mentioned
答案C
解析"法国媒体对星巴克持消极的态度,主要是因为他们要保护法国本地的咖啡馆."文章的第六段提到了法国媒体的消极态度,但是并没有涉及具体原因.
转载请注明原文地址:https://ti.zuoweng.com/ti/etMQKKKQ
相关试题推荐
随机试题