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Starbucks in France A form of alien civilization has finally landed in Pari...

admin2020-12-24  41
问题 Starbucks in France
A form of alien civilization has finally landed in Paris--unfamiliar green and black signs have appeared on the Avenue de L'Opera. (巴士底歌剧院大街)
It is the first Starbucks cafe to boldly go where no Starbucks has gone before, onto potentially hostile French territory. Its advertising posters on the Champs Elysee (香榭丽舍大道) announce "Starbucks--a passion pour le café". (浓情咖啡)
But is the company aware of the risk it is taking by challenging the very birthplace of cafe society?
"I think every time we come into a new market we do it with a great sense of respect, a great deal of interest in how that cafe society has developed over time. Bill O'Shea of Starbucks says.
"We recognize there is a huge history here of care society and we have every confidence we can enjoy, augment and join in that passion."
And he may be right. Despite some sniffiness in the French press, some younger French are expressing their excitement that they will finally be able to visit the kind of cafe they love to watch on the U.S. TV series Friends. In fact, for some, it is an exotic rarity, far more exciting than the average French cafe.
Melissa, aged 18, says she can hardly wait: "1 love Starbucks caramel (焦糖) coffee -- it's very cool and 1 like the concept that they're opening in Paris. I think Starbucks will be OK for French people."
An American tourist is equally excited when she spots the sign -- this could be just the thing to help her get over the occasional twinge of homesickness.
"I love the French cafes, but Starbucks is so popular in the States and it's become part of American culture and now it's come to France, and that's OK. " she said.
But that is the problem for many French, who do not want France to be lust like the rest of the world: with standardized disposal cups of coffee -- identical in 7000 branches around the world -- even if they are termed handcrafted beverages.
At the traditional cafes, customers worry that the big U.S. coffee house chains could drive out small, family-owned cafes.
Others here think they could come round to the idea of Starbucks, though for them it would never replace the comer cafe or the typical Parisian petit noir coffee.
Starbucks can't take place of the typical Parisian petit noir coffee in the long run because it is so ordinary but expensive.（）
选项 A.Right
B.Wrong
C.Not mentioned
答案C
解析"从长远角度讲,星巴克咖啡不能取代巴黎特有的小杯嘿咖啡,因为星巴克的咖啡普通却昂贵."文章的最后一段提到了对一些人来说,星巴克咖啡不能取代巴黎特有的小杯黑咖啡,但没有提及原因.
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