首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging ...
The Smell of Money For many years large supermarkets have been encouraging ...
admin
2020-12-24
71
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay’s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the “smell of money” will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism.
But before a smell can be manufactured and introduced into banks,air conditioning systems, it must be identified and chemically analysed, arid this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger’s (鱼贩)will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.
It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子)into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机)that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
“The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O’Riordan. “There is a direct pathway from the olfactory (嗅觉的)organs in the nose to the brain. ” It is certainly true that most people find certain smells incredibly strong, stirring memories and feelings in a way that few other stimulants (刺激物)can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness. “We've made great progress but the technology of odour production is still in its infancy,"says O'Riordan. “Who knows where it will take us. ”
The difficulty of producing the “smell of money” lies in that{pz_填空} .
选项
A people’s attitudes toward money are different
B it’s hard to identify and analyze it
C no technology can do it
D experts have no motive
答案
B
解析
第二段第一句话 “But before a smell can be manufactured and introduced into Ranks’ air conditioning systems,it must be identified and chemically analysed, and this has proved to be difficult.”是答题依据。
转载请注明原文地址:https://ti.zuoweng.com/ti/o4dQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
在按照原因划分的风险种类中,具有形成的不可控性、形成的周期性和引起后果的共沾性特
关于“基差”,下列说法不正确的是()。
随访观察2000例50岁以上人群,其中1000例具有吸烟行为,另外1000例不具
以下项目中可以用来归还长期借款本金的是()。
水电厂厂用电最大负荷的计算原则是().A.经常连续及经常短时运行的负荷;B.经常断续运行资荷应考虑同时率;C.同一电源供电的互为备用的电动机均应计入;D.
下列选项中,没有语病的是()。A.专家对新疆石油地质储量进行了分析、勘探、认定,其石油地质储量8358万吨,在中国各大油田中稳获第一B.近期,公共交通事故频
茵陈善治A.产后乳汁不下B.黄疸C.血淋D.劳淋E.膏淋
三七的主要药理作A.抗血栓B.抗心肌缺血C.镇痛镇静D.扩血管E.保肝
“儿童是国家的希望,民族的未来;是社会发展进步的基础。”这句话所表明了儿童的哪一个特点()。A:儿童是一个社会发展进步的基础B:儿童是每一个家庭的基础C:儿
当前我国市场上的养老保险产品较多,客户选择养老保险产品不需要关注的非价格因素为()。A:保险公司的偿付能力B:保险公司的服务质量C:保险公司的盈利能力D: