首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
财务会计
Advertisers tend to think big and perhap
Advertisers tend to think big and perhap
shuhaiku
2019-12-17
50
问题
Advertisers tend to think big and perhaps this is why they're always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..." The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price! Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is! The passage is_____
选项
A. NarrationB. ExpositionC. CriticismD. Argumentation
答案
D
解析
本题考查文体判断。A是记叙文,B是说明文,C是评论,D是议论文。由文章大意可知,答案选D
转载请注明原文地址:https://ti.zuoweng.com/ti/Ke49KKKQ
相关试题推荐
Whydothecriticscriticizeadvertisers
资料分析 Advertiserstendtothinkbigand
Whydothecriticscriticizeadvertisers
根据下列内容,回答211-215题。 Advertiserstendto
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
Advertiserstendtothinkbigandperhap
随机试题
基金托管人在基金信息披露方面的作用主要是( )。[2014年3月证券真题]
关于保本型股指联结票据说法无误的有()。
《环境影响评价公众参与暂行办法》规定:建设单位或者其委托的环境影响评价机构、环境
B 因此,本题正确答案为B。
醋泡大蒜
在生活垃圾焚烧项目的工程分析中,应明确交代的相关内容有()。
董事会和高级管理层应通过有效手段,确保悉知本行的金融创新业务、运行情况以及市场状况是指()。A.强化业务监测原则B.防范交易对手风险原则C.维护客户利益
以导游为主要职业,但并不受雇于固定的旅行社,而是签订临时劳动合同为多家旅行社服务的导游人员是()。A.专职导游人员B.业余导游人员C.特聘导游人员D.自由
虚喘、高血压及失眠患者,忌用A.麻黄B.甘草C.升麻D.黄药子E.马兜铃
根据我国《中华人民共和国合同法》的规定,涉外合同的诉讼时效期间为()年。A.1B.2C.3D.4