首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
财务会计
根据下列内容,回答211-215题。 Advertisers tend to
根据下列内容,回答211-215题。 Advertisers tend to
shuhaiku
2019-12-17
40
问题
根据下列内容,回答211-215题。Advertisers tend to think big and perhaps this is why they're always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because theyhave so much money to throw around. "It's iniquitous," they say, "that this entirely unproductiveindustry (if we can call it that) should absorb millions of pounds each year. It only goes to showhow much profit the big companies are making. Why don't they stop advertising and reduce theprice of their goods? After all, it's the consumer who pays ..."The poor old consumer! He'd have to pay a great deal more if advertising didn't create massmarkets for products. It is precisely because of the heavy advertising that consumer goods are socheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. An-other equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we alreadyknow about. Supposing you wanted to buy a washing machine, it is more than likely you would ob-tain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriouslydoubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Wouldyou enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would youlike to read only closely printed columns of news in your daily paper?A cheerful, wittyadvertisement makes such a difference to a drab wall or a newspaper full of the daily ration ofcalamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without thissource of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broad-cast programmes is due entirely to the money spent by advertisers. Just think what a newspaperwould cost if we had to pay its full price!Another thing we mustn't forget is the"small ads." which are in virtually every newspaper andmagazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell ahouse, announce a birth, marriage or death in what used to be called the "hatch, match and dis-patch" column but by far the most fascinating section is the personal or "agony" column. No otheritem in a newspaper provides such entertaining reading or offers such a deep insight into humannature. It's the best advertisement for advertising there is! What is the main idea of this passage?__________
选项
A.Advertisement.B.The benefits of advertisement.C.Advertisers perform a useful service to communities.D.The costs of advertisement.
答案
B
解析
整篇文章都在介绍广告的益处,故选B。
转载请注明原文地址:https://ti.zuoweng.com/ti/jZ49KKKQ
相关试题推荐
在“细胞膜的流动镶嵌模型”一节中.“细胞膜具有流动性”部分教科书内容如下。 1
教师在“生态系统的能量流动”这一内容的教学中.运用教材中提供的资料导入。“假设你
在“细胞核是遗传信息库”内容的教学设计时,教师在互联网上搜索到部分有利于学生学习
学习“DNA分子双螺旋结构”一节内容时,不适合的方法是( )。
“降低化学反应活化能的酶”一节的内容要点如下: 某教师计划用两课时
材料: 我国某版本生物教材中关于绿叶中色素的提取和分离内容如下:
下列属于家庭资产负债表中投资性资产的内容的有( )。
下列( )不属于家庭资产负债表中投资性资产的内容
净储蓄率衡量的是客户家庭的储蓄能力,根据经验法则,净储蓄一般不低于()的25%为
在家庭财务保障规划建议中,理财师在为客户进行风险管理效果评估时,其内容不包括(
随机试题
以下关于认股权证价值的公式,正确的是()。
设NA为阿伏加德罗常数的值,下列说法正确的是()。
假民公田
切断传播途径的措施是( ) A.早期认断、隔离并彻底治愈患者 B.注意营养
学习准备
下列关于类风湿关节炎描述不正确的是A.类风湿关节炎的基本病理改变是滑膜炎B.晨僵可出现在95%以上的患者C.血清类风湿因子阳性可出现在98%以上的患者D.
李先生,30岁,触电后在心肺复苏过程中,由心电图发现患者有心室颤动,应采取的措施是A.用阿托品B.放置心脏起搏器C.电除颤D.用肾上腺素E.用利多卡因
房地产经纪人员和房地产经纪机构在进行房地产经纪活动时,应遵循( )原则。A.合法B.合理C.平等D.自愿E.诚信
职业卫生执行“三级预防”原则。下列对“三级预防”关系描述正确的是()。A.第一级预防是理想的方法,一般所需投入比第二级预防和第三级预防要少,且效果更好B.
()以员工所掌握的与职位相关的知识和技术的深度与广度的不同为依据来确定薪酬等级和薪酬水平。A:技能薪酬体系B:绩效薪酬体系C:岗位薪酬体系D:行业薪酬体系