首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
金融经济
Advertisers tend to think big and perhaps this is why they're always coming ...
Advertisers tend to think big and perhaps this is why they're always coming ...
admin
2020-12-24
46
问题
Advertisers tend to think big and perhaps this is why they're always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price!
Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
What is the main idea of this passage?
选项
A. Advertisement.
B. The benefits of advertisement.
C. Advertisers perform a useful service to communities.
D. The costs of advertisement.
答案
B
解析
整篇文章都在介绍广告的益处,故选B。
转载请注明原文地址:https://ti.zuoweng.com/ti/SYR8KKKQ
相关试题推荐
Theattitudeoftheauthortowardadvertisersis______.A.appreciativeB.trust
资料分析 Advertiserstendtothinkbigandperhapsthisiswhythey'realwaysc...
Theattitudeoftheauthortowardadvertisersis__________.A.appreciativeB.trus
Dr.Smithwasalways__________thepoorandthesick,oftenprovidingthemwi...
IalwayswantedtodothejobwhichI'dbeentrained__________.
Whenyou___________anewwordwhilereading,donotalwaysturntothedictio...
Weare__________seekingvolunteerstoparticipateinanupcomingconsumerre...
Advertiserstendtothinkbigandperhapsthisiswhythey'realwayscoming...
Advertiserstendtothinkbigandperhapsthisiswhythey'realwayscoming...
Allmaterials_____fortheupcomingseminarneedtobecopiedatleasttwod...
随机试题
Global公司在购入一新设备时,估计设备的使用寿命为10年,残值$5,000。
下列关于建筑设计评价的说法中,错误的是()。
教师尊重家长的正确方式方法是()。
WindowsXP中的“OLE技术”是指(),它可以实现多个文件之间的信息传递与
除乙类第6项物品外的乙类仓库与民用建筑裙房多层之间的防火间距不应小于()m。
新知识和结构中的有关观念发生相互作用。使新旧知识发生了同化作用,并形成了新的认知
2010年,福建省全年进出口总额1087.82亿美元,比上年增长36.6%。
施工图设计文件审查机构在进行节能设计审查时,应当审查()。A.建设单位的节能设计要求B.施工单位落实节能设计的水平C.节能设计是否符合节能强制性标准D.
中老年妇女,一侧乳房内单一无症状,质硬,界限欠清包块,对侧阴性。最可能的诊断是()。A.乳房囊性增生病B.纤维腺瘤C.乳房结核D.乳癌E.积乳囊肿
设计交底会的主持方是()。A.发包人B.设计单位C.承包人D.监理人