首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
金融经济
资料分析 Advertisers tend to think big and perhaps this is why they're always c...
资料分析 Advertisers tend to think big and perhaps this is why they're always c...
admin
2020-12-24
49
问题
资料分析
Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays... "
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn't forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
选项
A. Advertisement
B. The benefits of advertisement
C. Advertisers perform a useful service to communities
D. The costs of advertisement
答案
C
解析
A项太过笼统;B项和D项错误。文章不是讲广告的优点和广告费用,而是讲广告服务于社会的功能;通过第二段开头"The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products",第三段的"A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full o{the daily ration of calamities",第四段首句"We must not forget, either, that advertising make a positive contribution to our pockets"可以推出C项符合题意。
转载请注明原文地址:https://ti.zuoweng.com/ti/lHk8KKKQ
相关试题推荐
布卢姆将认知领域的教学目标分为六个等级,分别是知识、领会、应用、分析、综合和{填空}。
结合小学生的实际学习情况,分析促进学习策略教学的有效措施。
在心理健康教育中,依据用心理方法和技术搜集得来的资料,对学生的心理特征与行为表现进行评鉴,以确定其性质和水平并进行分类诊断过程,叫做()。A.心理评估B.心理
概念的形成要经历以下哪几个阶段?()。A.抽象化B.类化C.分析D.推理E.辨别
问题教学的实施分为哪些基本的步骤?()。A.提出问题B.分析问题C.提出假设D.检验假设E.解决问题
善于综合、分析,善于迁移、举一反三,触类旁通。这是思维的哪一品质的体现?()A.思维的广阔性B.思维的深刻性C.思维的批判性D.思维的灵活性
下列是一位教师的课堂教学片段,请用所学的教学理论,分析该教师在课堂教学中应用了哪些教学方法?遵循了哪些教学原则? 师:同学们,你们知道前不久在美国发...
____指以少数学生为对象,在较短时间内尝试做小型的课堂教学,并摄制成录像,课后进行分析,这是训练新教师、提高教学水平的一条重要途径。
请分析专家教师与新教师在提问策略与反馈策略上存在的不同。
对于情感以及道德行为表现的评价则常常采用____的评价手段,如案卷分析、观察、问卷量表以及谈话等。
随机试题
背景材料: 某高速公路设计车速120km/h,路面面层为三层式沥青混凝土结构。
在公布的地段上,同一地块只有一个意向用地者的,方可采取协议方式出让,但商业、旅游
某企业破产清算时,其房地产评估价值为4000万元,其中以价值3000万元的房地产
左后上牙冷热刺激痛2周余,自发痛2天求治。检查见面浅龋,探(-),冷(++),叩
下列哪种情况可以经阴道试产
在缺铁性贫血的实验室检查中,最能说明体内贮备缺乏的指标是A.小细胞低色素B.血清铁降低C.血清铁蛋白降低D.总铁结合力升高E.骨髓铁染色,铁粒幼细胞减少
如图所示,用一附有水压差计的毕托管测定某风道中空气流速。已知压差计的读数△h=185mm,水的密度ρ=1000kg/m3,空气的密度ρa=1.20kg/m...
反转收益曲线意味着()。A.短期债券收益率较低,而长期债券收益率较高B.长短期债券收益率基本相等C.短期债券收益率和长期债券收益率差距较大D.短期债券收
根据《药品不良反应报告和监测管理办法》,药品不良反应是指()A.合格药品在超常规用法用量下出现的与用药目的无关的有害反应B.药品在正常用法用量下出现的与用药
游戏对儿童心理发展的意义在于()。 (A)是幼儿活动和情感愉悦的精神寄托 (B)是促进幼儿认知发展和社会性发展的重要渠道 (C)是幼儿之间社会交往...