首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
金融经济
Advertisers tend to think big and perhaps this is why they're always coming ...
Advertisers tend to think big and perhaps this is why they're always coming ...
admin
2020-12-24
55
问题
Advertisers tend to think big and perhaps this is why they're always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price!
Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
The passage is_____
选项
A. Narration
B. Exposition
C. Criticism
D. Argumentation
答案
D
解析
本题考查文体判断。A是记叙文,B是说明文,C是评论,D是议论文。由文章大意可知,答案选D
转载请注明原文地址:https://ti.zuoweng.com/ti/ZYR8KKKQ
相关试题推荐
资料分析 Advertiserstendtothinkbigandperhapsthisiswhythey'realwaysc...
Tom'smotheralwaystoldhimnottosmokeagain,but______didn'thelp.
根据下列内容,回答211-215题。 Advertiserstendtothinkbigandperhapsthisiswhythe...
Dr.Smithwasalways__________thepoorandthesick,oftenprovidingthemwi...
IalwayswantedtodothejobwhichI'dbeentrained__________.
Beingaparentisnotalwayseasy,andbeingtheparentofachildwithspeci...
Whenyou___________anewwordwhilereading,donotalwaysturntothedictio...
Weare__________seekingvolunteerstoparticipateinanupcomingconsumerre...
Advertiserstendtothinkbigandperhapsthisiswhythey'realwayscoming...
Advertiserstendtothinkbigandperhapsthisiswhythey'realwayscoming...
随机试题
泡法遵循的原则是 A.多泡多润 B.多泡少润 C.少泡少润 D.少泡多润
细分市场就是以消费需求的某些特征或变量为依据,区分具有不同需求的顾客群体。
秦某负责甲街道办事处流动人口计划生育工作。下列秦某日常做法中,违反《流动人口计划
按照陈某的遗嘱,其拥有的多处房屋分别由下列承受人承受,其中,应缴纳契税的有()
某招标人与招标代理机构签订了招标代理合同,根据《民法通则》,下列关于招标人与招标
采用阻燃性沥青玛蹄脂贴玻璃布做防潮隔气层时,其适用场合为( )。 A、在纤维
下列各项属于非湿陷性土的是()。 A.湿陷系数δs=0.03B.湿陷系数δ
在文物保护单位的建设控制地带内进行建设工程,工程设计方案应当根据()的级别,
公安机关在侦查一起盗窃案件中,公安干警张某发现李某有嫌疑,于是将李某带到一旅社中,以监视居住为名,对其关押长达2个月之久。后李某被排除嫌疑,张某才将其释放...
共用题干 财产保险是保险人对财产或其有关利益.在发生保险责任范围内的灾害事故所遭受的经济损失给予补偿的保险。财产保险中的财产,指一切物质财富,包括一切动...