首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Supermarket You may have wondered why the supermarkets are all the same...
The Supermarket You may have wondered why the supermarkets are all the same...
admin
2020-12-24
35
问题
The Supermarket
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good flesh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time": the length of time people spend in a store.
Traditionally retailers measure "football" as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people's phones at Gunwharf Quays, a large retailer centre in Portsmouth--not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1 minute, sales rose 1.3%.
Such techniques are increasingly popular because of a deepehing understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
What happened at Gunwharf Quays showed that sales()
选项
A.was reversely linked to dwell time.
B.was in direct proportion to dwell time.
C.was affected more by football than by dwell time.
D.was affected more by dwell time than by football.
答案
B
解析
细节题。句意:Gunwharf Quays的发现表明销售____。由Gunwharf Quays可以定 位到第五段最后一句,意为“顾客在店内的逗留时间每增加1%,销售额就会增长1.3%”。 由此可知,顾客在商店逗留的时间与商店的销售额成正比,故答案为A。
转载请注明原文地址:https://ti.zuoweng.com/ti/rGdQKKKQ
相关试题推荐
HowtoBeaSuccessfulBusinessperson Haveyoueverwonderedwhysomepeopl...
HowtoBeaSuccessfulBusinessperson Haveyoueverwonderedwhysomepeopl...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
随机试题
全口义齿基托后缘的解剖标志是() A.腭大孔表面 B.腭小凹 C.硬腭
下面哪一种水门汀不能用于深洞垫底() A.磷酸锌水门汀 B.氧化锌丁香酚水
毛泽东指出中国工业化道路中最重要的问题是()。
A每个图形中黑、白圆的数量分别为(1,12)、(3,4)、(2,6)、(4,3),黑、白圆数量之积都是12,选项中只有A项符合。
桩数为4根的桩基础,若作用于承台顶面的轴心竖向力Fk=200kN,承台及上覆土自
脾气虚证与胃气虚证最有意义的鉴别点是A:是否面色萎黄B:是否大便稀溏C:有无少气懒言D:是否舌淡脉弱E:有无神疲肢倦
(2014年)工程网络计划中,关键线路是指()的线路。A.双代号网络计划中无虚箭线B.单代号网络计划中由关键工作组成C.双代号时标网络计划中无波形线D.
共用题干 SleepingPeoplewhosleepformorethaneighthoursanightdonotlive...
材料题 根据以下内容,回答91-95题。 某生产企业位于某省会城市,2015年5月转让一座旧办公楼,取得转让收入500000元,并收到转账支票一张。已...
采用资产负债表债务法核算所得税的情况下,一般会减少当期利润表中“所得税费用”项目的因素有( )。A、本期应交的所得税B、本期发生的暂时性差异所产生的递延所得税