首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging u...
The Smell of Money For many years large supermarkets have been encouraging u...
admin
2020-12-24
73
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stories. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay's Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems.It must be identified and chemically analyzed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger's (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O'Rordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain" It is certainly true that most people find certain smells incredibly strong,stringing memones and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon that marketing consultants have long recognized, but until recently have been unable to harness. "We've made great progress but the technology of our production is still in its infancy,"says O'Riordan, "who knows where it will take us."
The difficulty of producing the "smell of money" lies in that()
选项
A.people's attitudes toward money are different.
B.it's hard to identify and analyze it.
C.no technology can do it.
D.experts have no motive.
答案
B
解析
细节题。题干:开发钱的气味所遇到的困难是____。根据关键词difficulty定位到第二段第二句,意为“它必须经过鉴定,并且分析化学成分,但事实证明这是很苦难的”,由此句可推理得出B选项“鉴定和分析它是很难的”是正确选项。
转载请注明原文地址:https://ti.zuoweng.com/ti/aApQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
甲公司2015年销售净利率比2014年的销售净利率上升为5%,总资产周转率降低1
下列关于肌张力评定的叙述哪一项是错误的 A.要求患者尽量放松,由评定者支持和移
根据五行归类属于“火”的颜色为() A青 B赤 C黄 D白
()的主要内容是建设项目的基本情况和项目规划管理的主要依据。
正式群体的发展经历了松散群体、____和集体等三个阶段。
反映古代教育思想的代表著作首先是记述孔子教育思想观点的《____》。
与消化性溃疡发生关系密切的细菌是A.链球菌B.霍乱弧菌C.幽门螺杆菌D.痢疾杆菌E.大肠杆菌
属于羟甲基戊二酰辅酶A还原酶抑制剂的调节血脂药是()A.非诺贝特B.烟酸C.依折麦布D.辛伐他汀E.阿昔莫司
为防止隧道衬砌施工中裂缝的产生,衬砌厚度应根据()确定。A.衬砌混凝土的强度要求B.衬砌混凝土的坍落度要求C.围岩类别、形状、结构D.超挖和欠挖情况
下列有关长期股权投资权益法增资后仍采用权益法核算的说法中,正确的是( )。A.投资方应当按照原有持股比例对股权投资继续采用权益法进行核算B.增资后应综合考虑