首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging ...
The Smell of Money For many years large supermarkets have been encouraging ...
admin
2020-12-24
56
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay’s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the “smell of money” will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism.
But before a smell can be manufactured and introduced into banks,air conditioning systems, it must be identified and chemically analysed, arid this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger’s (鱼贩)will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.
It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子)into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机)that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
“The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O’Riordan. “There is a direct pathway from the olfactory (嗅觉的)organs in the nose to the brain. ” It is certainly true that most people find certain smells incredibly strong, stirring memories and feelings in a way that few other stimulants (刺激物)can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness. “We've made great progress but the technology of odour production is still in its infancy,"says O'Riordan. “Who knows where it will take us. ”
Researchers believe that introducing the “smell of money” into banks will encourage people{pz_填空}.
选项
A to spend money
B to feel confident about banks
C to earn more money
D to withdraw money from banks
答案
B
解析
从第一段最后一句话 “Researchers have suggested that surrounding customers with the ‘smell of money'will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism. ” 可以找到答案。
转载请注明原文地址:https://ti.zuoweng.com/ti/8BpQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
关于糖化血清蛋白的叙述,错误的是 A.主要是白蛋白与葡萄糖非酶促反应的产物
一张10年期的每年付息债券,面值1000元,票面利率10%,投资者预期收益率为1
在当代,世界各国都十分重视基础知识的教学,下列说法错误的一项是()
(2018年)投保建筑工程一切险时,不能作为保险项目的有()。
水闸闸室沉陷缝的止水材料主要有( )。
下列哪项属于股票基金、债券基金、货币市场基金三者需要共同遵守的交易原则?()
治热结便秘,潮热谵语的大承气汤应选用() A酒大黄 B熟大黄 C
妊娠腹痛的发病机制有
学校社会工作者小林发现高三学生面临很大的高考压力,计划开展一系列服务。小林的下列
社会生产方式是确立教育目的的客观依据,因此,教育目的就应该仅仅根据社会发展的需要来确定。()