首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging u...
The Smell of Money For many years large supermarkets have been encouraging u...
admin
2020-12-24
65
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stories. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay's Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems.It must be identified and chemically analyzed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger's (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O'Rordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain" It is certainly true that most people find certain smells incredibly strong,stringing memones and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon that marketing consultants have long recognized, but until recently have been unable to harness. "We've made great progress but the technology of our production is still in its infancy,"says O'Riordan, "who knows where it will take us."
Artificial smells have NOT been used in()
选项
A.cafes.
B.banks.
C.travel agencies.
D.supermarkets.
答案
B
解析
细节题。题干:人工气味没有被应用于____。在文章第一段第二句,意为“现在,Dale Air,一个领军的香气顾问公司,已经开始为Barclay银行开发适合的人工气味”,因此答案是B。
转载请注明原文地址:https://ti.zuoweng.com/ti/KApQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
在市场经济条件下,提高规划形成过程中的社会参与度的意义在于()。 A.使规划体
测量物流供应链企业对顾客需求的反应能力时,不考虑()。 A.装运时间 B.
患者,女,58岁。右上腹间歇性绞痛并向右肩背部放射,反复发作4年,本次发作2天。
根据教学任务,可以把课的类型大致分为两种:单一课和____。
下面是一位老师在担任班主任时的感受,请结合实际谈谈班主任该如何与学生建立良好的师生关系? 参加工作不久,我被学校推上了班主任的岗位。由于第一次当班主...
仪表的测量范围和变比的选择宜满足电力装置回路以额定值的条件运行时,指示在标度尺的()处。A.60%~100%;B.70%~100%;C.80%~100%;
管理传染源的措施是( )A.早期认断、隔离并彻底治愈患者B.注意营养,锻炼身体C.彻底消毒疾病源地D.广泛接种疫苗E.注射抗毒素或丙种球蛋白
某男,74岁。久病泄泻,气短汘出,神情淡漠,面色苍白,手足逆冷:舌淡,苔白,脉来若有若无,按之欲绝,此脉象是A.虚脉B.细脉C.弱脉D.缓脉E.微脉
下列分部(分项)工程中,需要编制分部(分项)工程施工组织设计的是()。A.零星土石方工程B.场地平整C.混凝土垫层工程D.定向爆破工程
涉及保障人体健康、人身财产安全的标准应当是()。 A.国家标准B.行业标准 C.强制性标准D.推荐性标准