首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Supermarket You may have wondered why the supermarkets are all the same...
The Supermarket You may have wondered why the supermarkets are all the same...
admin
2020-12-24
69
问题
The Supermarket
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good flesh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time": the length of time people spend in a store.
Traditionally retailers measure "football" as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people's phones at Gunwharf Quays, a large retailer centre in Portsmouth--not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1 minute, sales rose 1.3%.
Such techniques are increasingly popular because of a deepehing understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
The author argues that shoppers()
选项
A.exert more influence on stores than they imagine.
B.are more likely to make rational choices than they know.
C.have more control over what they buy than they assume.
D.tend to make more emotional decisions than they think.
答案
D
解析
细节题。句意:作者认为购物者____。这个题题干不好定位,所以改为定位四个选项。四个选项可以定位到最后一段,意为“这样的技术越来越受欢迎因为这加深了对顾客如何作决定的理解。人们告诉市场研究者说,他们对买什么做出了理智的决定,包括 考虑价格、货品以及方便性等。但是,包括情感和记忆的潜意识同样也会影响人们的选择”。由此可见,作者认为人们在购物时比他们想象的要感性得多,故答案为D。
转载请注明原文地址:https://ti.zuoweng.com/ti/0TpQKKKQ
相关试题推荐
HowtoBeaSuccessfulBusinessperson Haveyoueverwonderedwhysomepeopl...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
随机试题
近期建设规划的编制,在当前投融资渠道不断拓宽的情况下,()的有限投资往往起着关键
主动免疫的常用制剂不包括 A.细菌菌体 B.类毒素 C.灭活疫苗 D.细
下述临终关怀的特点中,正确的是 A、临终关怀的主要对象为临床患者 B、临终
我国贷款通则规定,商业银行针对借款人短期贷款,贷与不贷的答复时间不能超过()个月
有权设置操作员权限的用户是()。
“利用红色可以做什么”属于( )发散思维。A.用途扩散B.结构扩散C.方法扩散D.形态扩散
中国的政权组织形式是( )。A.民主集中制B.人民民主专政C.共产党领导的多党合作D.人民代表大会制度
砂岩地貌是由砂岩形成并命名的地貌类型,以下属于砂岩地貌的有()。A.张家界地貌B.丹霞地貌C.嶂石岩地貌D.雅丹地貌
社会工作者在为社区残疾人服务的过程中,邀请康复师为残疾人家属开展康复技巧培训,联系劳动部门为有劳动能力的残疾人进行技能培训,并和社区干部一起与驻区企业进...
会计科目只能按其反映的经济内容分类。