首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Supermarket You may have wondered why the supermarkets are all the same...
The Supermarket You may have wondered why the supermarkets are all the same...
admin
2020-12-24
64
问题
The Supermarket
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good flesh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time": the length of time people spend in a store.
Traditionally retailers measure "football" as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people's phones at Gunwharf Quays, a large retailer centre in Portsmouth--not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1 minute, sales rose 1.3%.
Such techniques are increasingly popular because of a deepehing understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
What happened at Gunwharf Quays showed that sales()
选项
A.was reversely linked to dwell time.
B.was in direct proportion to dwell time.
C.was affected more by football than by dwell time.
D.was affected more by dwell time than by football.
答案
B
解析
细节题。句意:Gunwharf Quays的发现表明销售____。由Gunwharf Quays可以定 位到第五段最后一句,意为“顾客在店内的逗留时间每增加1%,销售额就会增长1.3%”。 由此可知,顾客在商店逗留的时间与商店的销售额成正比,故答案为A。
转载请注明原文地址:https://ti.zuoweng.com/ti/eTpQKKKQ
相关试题推荐
HowtoBeaSuccessfulBusinessperson Haveyoueverwonderedwhysomepeopl...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
随机试题
下列哪一种物质进入血管后不能形成栓塞()。 A.水 B.气体 C.脂肪组织
慎独要求中根本性的首要的要求是 A.无人监督时注意不违背医德 B.别人无法监
假若城市的教育资源能够在不同学校之间公平分配,那么就不会出现重点校与普通校的区别
宏观经济学的研究对象是: A、单个经济主体的经济行为 B、社会总体的经
直辖市的人大及其常委会制定的地方性法规的效力层级()当地政府制定的规章。
Shewillbeverypleasepleasedtomeet
以劳动力作为商品取得劳动收入的,不包括()。 A.公有制企业 B.外资企业
《中华人民共和国安全生产法》规定,生产经营单位的主要负责人未履行本法规定的安全生产管理职责的,责令限期改正;逾期未改正的,处( )的罚款,责令生产经营单...
电气防爆的基本措施包括()。A.按有关电力设备接地设计技术规程规定的一般情况不需要接地的部分,在爆炸危险区域内仍不需要接地B.设置漏电火灾报警和紧急断电装置。
某啤酒厂既生产甲类啤酒又生产乙类啤酒。劳动节促销期间,直接销售甲类啤酒200吨,取得收入80万元;直接销售乙类啤酒300吨,取得收入75万元;销售甲类啤酒...