首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging ...
The Smell of Money For many years large supermarkets have been encouraging ...
admin
2020-12-24
58
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay’s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the “smell of money” will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism.
But before a smell can be manufactured and introduced into banks,air conditioning systems, it must be identified and chemically analysed, arid this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger’s (鱼贩)will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.
It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子)into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机)that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
“The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O’Riordan. “There is a direct pathway from the olfactory (嗅觉的)organs in the nose to the brain. ” It is certainly true that most people find certain smells incredibly strong, stirring memories and feelings in a way that few other stimulants (刺激物)can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness. “We've made great progress but the technology of odour production is still in its infancy,"says O'Riordan. “Who knows where it will take us. ”
The word “harness ” in the last paragraph is closest in meaning to {pz_填空}.
选项
A see
B study
C control
D understand
答案
C
解析
harness意为“驾驭,控制”,和control同义。
转载请注明原文地址:https://ti.zuoweng.com/ti/NBpQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
下列可不予受理的尸检是 A.有死亡证明、尸检申请书、尸检委托书 B.家属拒签
根据《中华人民共和国环境保护法》,下列说法正确的是()。
4岁男孩,自1岁起青紫,逐渐加重,哭后明显,有昏厥、抽搐史,喜欢蹲踞。查体:胸骨
()是将已经确定的职能按照一定的逻辑关系,逐步进行细化,将总职能分解为若干相对独
《建设工程安全生产管理条例》规定,施工单位应当编制专项施工方案的分部分项工程有(
1995-15.《灵枢?五色篇》把眉间部位称为 A.明堂B.阙C.
库存现金的清查,是采用()的方法来确定库存现金的实存数,再与库存现金日记账的账面余额进行核对,以査明账实是否相符及盈亏情况A.实地盘点B.目测C.估计D
原发性醛固酮增多症的临床特征为A:高血压、高血钾和高肾素血症B:高血压、低血钾和低肾素血症C:高血压、高肾素血症D:低血压、低血钾E:低血压、高血钾
一般来说,国债的政策功能包括()。A.弥补财政赤字B.筹集建设资金C.调控宏观经济D.调节货币供应量E.缩小外贸顺差
适用于解决行政机关与行政管理相对人因具体的行政行为发生的争议的是( )。A.仲裁和民事诉讼B.仲裁和行政复议C.行政复议和民事诉讼D.行政复议和行政