首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging u...
The Smell of Money For many years large supermarkets have been encouraging u...
admin
2020-12-24
72
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stories. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay's Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems.It must be identified and chemically analyzed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger's (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O'Rordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain" It is certainly true that most people find certain smells incredibly strong,stringing memones and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon that marketing consultants have long recognized, but until recently have been unable to harness. "We've made great progress but the technology of our production is still in its infancy,"says O'Riordan, "who knows where it will take us."
The word "harness" in the last paragraph is closest in meaning to()
选项
A.see.
B.study.
C.control.
D.understand.
答案
D
解析
词汇题。题干:下列词与最后一段harness意思最为接近的是____。利用题干定位,harness所在句子意为“营销顾问早已认识到这种现象,但是直到近来还不能利用”。四个选项,see意为“看见”,study意为“学习,研究”,control意为“控制”,understand 意为“理解”。根据语境,选D比较符合语境。 .
转载请注明原文地址:https://ti.zuoweng.com/ti/eApQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
甲房地产开发商三年前通过竞拍获得了某地块的使用权,后由于资金出现短缺,一直没有开
如果预算固定间接费用是$177,000,分摊率是每直接人工小时(DLH)$3,实
按照我国现行规定,关于竣工质量验收,下列说法中正确的是()。
可抑制尿酸生成的药物是()
支撑横杆ZC-3采用双角钢做成的十字形截面,其计算长度(m),与下列何项数值最接
简要说明在实验室实验研究中,对自变量的控制应注意的问题。
男性,22岁。自幼巩膜黄染,每次感冒后面色苍白。脾肋下4指。血清总胆红素80μm
原则上,药房贮药量不宜超过日消耗量的倍数是A:5倍B:30倍C:20倍D:8倍E:25倍
在药物检测中,表示准确度的指标是A.相对标准差B.定量限C.检测限D.百分回收率E.标示量百分含量
根据关税法律制度的规定,一票货物关税税额在人民币一定金额以下的,可以免征关税。该金额是( )元。A.10B.30C.50D.100A.10B.30C.