首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging u...
The Smell of Money For many years large supermarkets have been encouraging u...
admin
2020-12-24
63
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stories. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay's Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems.It must be identified and chemically analyzed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger's (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O'Rordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain" It is certainly true that most people find certain smells incredibly strong,stringing memones and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon that marketing consultants have long recognized, but until recently have been unable to harness. "We've made great progress but the technology of our production is still in its infancy,"says O'Riordan, "who knows where it will take us."
The word "harness" in the last paragraph is closest in meaning to()
选项
A.see.
B.study.
C.control.
D.understand.
答案
D
解析
词汇题。题干:下列词与最后一段harness意思最为接近的是____。利用题干定位,harness所在句子意为“营销顾问早已认识到这种现象,但是直到近来还不能利用”。四个选项,see意为“看见”,study意为“学习,研究”,control意为“控制”,understand 意为“理解”。根据语境,选D比较符合语境。 .
转载请注明原文地址:https://ti.zuoweng.com/ti/eApQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
以下哪些项目必须用工程量清单计价()。 A.全部使用国有资金投资的工程建设项目
联合行文时确定成文时间的标准是()。 A.以第一个签发机关负责人签发的日期为准
在牙本质粘结过程中应用底胶的作用是 A.使疏水的牙本质表面变成亲水的,有利于粘
急性乳房炎脓肿形成后的主要治疗方法是 A、应用广谱抗生素 B、促使乳汁通畅排
在刑事诉讼中,犯罪嫌疑人的辩护律师享有多种诉讼权利。下列关于辩护律师诉讼权利的说
2012年建成的某大型综合楼,至今己经有很多关于消防方面的记录表。下列关于该大型综合楼的存档资料中,存档时间不应少于1年的有()。A.《建筑消防设施巡
甘草中具有天威的成分是A.薯蓣皂苷B.甘草酸C.甘草次酸D.剑麻皂苷E.黄芪苷甲
制备VC注射液时应通入气体驱氧,最佳选择的气体为A:氢气B:氮气C:二氧化碳D:环氧乙烷E:氯气
共用题干 一般资料:求助者,男性,21岁,大学二年级学生。案例介绍:该求助者是独生子,父母经商,经济条件好。自小聪慧、要强,学习成绩好,父母视为骄傲,宠...
我国商业银行的现金资产一般不包括()。A.存放同业B.同业存放C.库存现金D.存放中央银行款项