首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging ...
The Smell of Money For many years large supermarkets have been encouraging ...
admin
2020-12-24
78
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay’s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the “smell of money” will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism.
But before a smell can be manufactured and introduced into banks,air conditioning systems, it must be identified and chemically analysed, arid this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger’s (鱼贩)will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.
It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子)into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机)that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
“The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O’Riordan. “There is a direct pathway from the olfactory (嗅觉的)organs in the nose to the brain. ” It is certainly true that most people find certain smells incredibly strong, stirring memories and feelings in a way that few other stimulants (刺激物)can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness. “We've made great progress but the technology of odour production is still in its infancy,"says O'Riordan. “Who knows where it will take us. ”
The word “harness ” in the last paragraph is closest in meaning to {pz_填空}.
选项
A see
B study
C control
D understand
答案
C
解析
harness意为“驾驭,控制”,和control同义。
转载请注明原文地址:https://ti.zuoweng.com/ti/74dQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
《中国国家地理》杂志\"选美\"活动中,居\"最美五大湖\"之首的是( )。 A、喀
肺泡中的氧气进入肺泡周围毛细血管的血液中,至少通过的细胞层数是:
支气管肺炎诱发心力衰竭的主要原因是
现代培训活动的首要环节是()。A:确定培训目标B:确定培训范围C:设计培训计划D:分析培训需求
(2015年)对某建筑地基设计要求强夯处理,处理范围为40.0m56.0m,需要铺设400mm厚土工合成材料,并进行机械压实,根据《房屋建筑与装饰工程工程...
签发审计报告前的审计工作底稿的复核,一般由主任会计师负责,是对整套工作底稿进行()。A、真实性复核B、时间性复核C、完整性复核D、原则性复核
以下哪一项检査对鉴别1型糖尿病和2型糖尿病最有意义A.GAD抗体B.OGTT试验C.空腹血糖水平D.是否有糖尿病家族史
橙皮苷属于A.黄酮B.黄酮醇C.双黄酮D.二氢黄酮E.异黄酮
期货公司应当自拟任董事、监事、财务负责人、营业部负责人取得任职资格之日起()个工作日内,按照公司章程等有关规定办理上述人员的任职手续。A.15B.30C.
共用题干 甲城市至乙城市的高速公路即将贯通,经过市场调查与预测,甲、乙两城市之间的年日均班车客运量将达1680人次,由于两城市经济发展水平相当,往返客运...