首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging ...
The Smell of Money For many years large supermarkets have been encouraging ...
admin
2020-12-24
49
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stores. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay’s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the “smell of money” will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism.
But before a smell can be manufactured and introduced into banks,air conditioning systems, it must be identified and chemically analysed, arid this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger’s (鱼贩)will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.
It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子)into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机)that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
“The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O’Riordan. “There is a direct pathway from the olfactory (嗅觉的)organs in the nose to the brain. ” It is certainly true that most people find certain smells incredibly strong, stirring memories and feelings in a way that few other stimulants (刺激物)can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness. “We've made great progress but the technology of odour production is still in its infancy,"says O'Riordan. “Who knows where it will take us. ”
Researchers believe that introducing the “smell of money” into banks will encourage people{pz_填空}.
选项
A to spend money
B to feel confident about banks
C to earn more money
D to withdraw money from banks
答案
B
解析
从第一段最后一句话 “Researchers have suggested that surrounding customers with the ‘smell of money'will encourage them to feel relaxed and optimistic and give them added confidence in the bank’s security and professionalism. ” 可以找到答案。
转载请注明原文地址:https://ti.zuoweng.com/ti/W4dQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
属于脂质体特性的是 A.增加溶解度 B.速释性 C.增加药物毒性 D.放
按照《证券公司监督管理条例》第十条的规定,净资产低于实收资本的()%,或者或有
土工合成材料地基的主控项目是( )。
关于第二性征的表述,正确的是
中央处理器:电脑:设计
肯定性训练
巴赫为钢琴而作,用遍了大小二十四调,以证明键盘乐器转调优越性的作品是()。A.《英国组曲》B.《法国组曲》C.《平均律钢琴曲集》D.《创意曲集》
现金流量表主要包括()部分。 Ⅰ.主产活动产主的现金流量 Ⅱ.投资活动产主的现金流量 Ⅲ.经营活动产主的现金流量 Ⅳ.筹资活动产主的现金流量A、Ⅰ.
A.mg B. C. D.A.mgB.C.D.
货运量结构反映了在各种运输方式完成的货运量中,( )之间的比例关系。A.不同运输工具货运量B.各种工农业产品数量C.不同线路货运量D.不同地区货运量