首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging u...
The Smell of Money For many years large supermarkets have been encouraging u...
admin
2020-12-24
67
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stories. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay's Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems.It must be identified and chemically analyzed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger's (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O'Rordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain" It is certainly true that most people find certain smells incredibly strong,stringing memones and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon that marketing consultants have long recognized, but until recently have been unable to harness. "We've made great progress but the technology of our production is still in its infancy,"says O'Riordan, "who knows where it will take us."
Researchers believe that introducing the "smell of money" into banks will encourage people()
选项
A.to spend money.
B.to feel confident about banks.
C.to earn more money.
D.to withdraw money from banks.
答案
B
解析
细节题。题干:研究者们发现,把钱的气味用于银行将会鼓励人们____。用关键词smell of money回到原文定位,文章第一段最后一句,意为“钱的气味将使顾客感觉放松、乐观,增强对银行安全性和专业性的信任”。因此B“对银行更有信心”为正确选项。
转载请注明原文地址:https://ti.zuoweng.com/ti/QApQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
在分光光度法中,不会影响显色剂显色的因素有 A.显色剂的浓度 B.显色溶液的
患者,男性,48岁。主诉间断性左侧胸痛、咯血、呼吸困难1小时。胸部X线检查提示左
红外热像检测中,风速:一般不大于(),若检测中风速发生明显变化,应记录风速,必
男,56岁,咳嗽、咳痰10年,查:桶状胸,双肺湿啰音,剑突下收缩期搏动,三尖瓣区
患者男,54岁,地震区灾民;因右下肢挤压伤3天转入我院,入院后述右大腿疼痛,肢体无力。查体:脉搏65次/分,律不齐,皮肤苍白,尿少。心电图检查:T波增高,...
甲硝唑最常见的不良反应是A.头昏B.白细胞减少C.荨麻疹D.口腔金属味E.共济失调
分部工程的质量由施工单位组织自检合格后,报监理单位,由总监理工程师组织()进行检验与确认。A.质量监督部门B.施工单位项目负责人C.施工单位质量负责人D.
特别适合于重油、聚乙烯醇、树脂等黏度较高介质流量的测量,用于精密地、连续或间断地测量管道流体的流量或瞬时流量,属容积式流量计。该流量计是()。A.涡轮流量计
★依相关司法解释,关于涉外民事送达的方式,下列哪些选项是正确的?() A.在任何情况下均可以采取邮寄送达的方式 B.公告送达的内容应在国内外公开发行...
督导老邱正在为机构新人职的8名社会工作者进行团体督导,增进他们对机构、同事、工作内容的了解,并帮助他们融入团队。老邱在团体督导会议主持中一般采用的技巧有()。A