首页
财务会计
医药卫生
金融经济
考公考编
外语考试
学历提升
职称考试
建筑工程
IT考试
其他
登录
职称考试
The Smell of Money For many years large supermarkets have been encouraging u...
The Smell of Money For many years large supermarkets have been encouraging u...
admin
2020-12-24
60
问题
The Smell of Money
For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshly-baked bread into their stories. Now Dale Air, a leading firm of aroma (香气)consultants, has been approached by Barclay's Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the "smell of money" will encourage them to feel relaxed and optimistic and give them added confidence in the bank's security and professionalism.
But before a smell can be manufactured and introduced into banks' air conditioning systems.It must be identified and chemically analyzed, and this has proved to be difficult. The problem is that banknotes and coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger's (鱼贩) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food.It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel company, introduced the smell of coconuts (椰子) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自动售货机) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to come in and have a drink or snack. Even prestigious car maker Rolls-Royce has been spraying the inside of its cars to enhance the smell of the leather seats.
"The sense of smell is probably the most basic and primitive of all human senses," explains researcher Jim O'Rordan. " There is a direct pathway from the olfactory (嗅觉的) organs in the nose to the brain" It is certainly true that most people find certain smells incredibly strong,stringing memones and feelings in a way that few other stimulants (刺激物) can rival. It is a phenomenon that marketing consultants have long recognized, but until recently have been unable to harness. "We've made great progress but the technology of our production is still in its infancy,"says O'Riordan, "who knows where it will take us."
Researchers believe that introducing the "smell of money" into banks will encourage people()
选项
A.to spend money.
B.to feel confident about banks.
C.to earn more money.
D.to withdraw money from banks.
答案
B
解析
细节题。题干:研究者们发现,把钱的气味用于银行将会鼓励人们____。用关键词smell of money回到原文定位,文章第一段最后一句,意为“钱的气味将使顾客感觉放松、乐观,增强对银行安全性和专业性的信任”。因此B“对银行更有信心”为正确选项。
转载请注明原文地址:https://ti.zuoweng.com/ti/QApQKKKQ
相关试题推荐
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSupermarket Youmayhavewonderedwhythesupermarketsareallthesame...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouragingu...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
TheSmellofMoney Formanyyearslargesupermarketshavebeenencouraging...
随机试题
在购货价格无明显差异时,要尽可能选择现金购买方式。()
汽车建设项目验收 某汽车建设项目在2009年完成了环境影响报告书,该工程属国家
张平是某高校的学生,热衷于志愿服务,从大一开始就在某志愿服务协会做志愿者。根据相
第三产业是指除第一、第二产业以外的其他行业,包括( )。
治疗湿热下注所致遗精,宜选 A.程氏萆蘚分清饮 B.苍术二陈汤 C.龙胆泻
知识点:动作电位 动作电位在神经纤维上的传导特点是 A.相对于突触传递易疲劳
马克思、恩格斯指出:一切划时代的体系的真正的内容都是产生这些体系的那个时期的需要形成的。所有这些体系都是以本国过去的整个发展为基础的,是以阶级关系的历史形...
在设计施工总承包合同中,下列关于分包说法不正确的是()。A.承包人不得将其承包的全部工程转包给第三人,也不得将其承包的全部工程肢解后以分包的名义分别转包给第三
共用题干 2012年1月初,李某为自己的一套价值100万元的住房,先向A、B两家商业保险公司进行了投保,保险金额分别为60万元和90万元。2012年7月...
对车辆购置进行经济评价的方法中,考虑资金时间价值的是()。 A.投资回收期法 B.费用效率分析法 C.费用换算法 D.投资回收额